![]() Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account The redesign is only available in limited qualities in an attempt to create buzz for the 125 year-old chocolate bar. Last month, Hershey’s changed the design of its flagship chocolate bar and added emojis. The company has also introduced new products, like Hershey’s Gold, a “caramelized creme” bar with pretzels and peanuts baked inside, and Reese’s Outrageous, a peanut butter chocolate bar with Reese’s candy inside. Hershey said last year it was increasing prices and going healthier to drive growth. The pivot from Millennials to using the Reese’s name, a 91-year-old brand, comes at a time when sugar is falling out of favor with consumers. Hershey’s said at the time that the packaging has the “taste-appeal and transparency this group of consumers seeks out in the candy aisle.” In 2016, Hershey’s tapped Millennials to redesign the wrapper because they “covet authenticity and co-creation.” They came up with a black-and-green design with the five ingredients displayed. The Take5 bar is basically a candy-lover's dream. It’s the second time Hershey’s has relaunched the candy in the past three years. The new Reese’s Take5 bars will be sold nationwide beginning mid-summer in three sizes. “With the power of the Reese’s brand and the tastes and textures of Take5, we can wake a sleeping giant whose time has come in the category,” Wilder said. The company said that fans “nearly always” preferred the bar in the new packaging, even though they were exactly the same. It had fans try a candy bar with the old and new packaging. (HSY) conducted a test to see if people liked the candy bar more when the Reese’s name was on it. “We believe marrying Take5’s small but loyal followers with an iconic brand name people know and love, Reese’s, could help the product breakthrough,” Wilder said. He noted that 62% of US households bought a Reese’s in 2018. Jack Wilder, Reese’s senior brand manager, told CNN Business that the company rebranded the candy bar because Hershey’s wanted to attract new customers beyond its small base. In September 2016 Hershey led the SmartLabel initiative, becoming the first brand to adopt that Grocery Manufacturers Association consumer-transparent packaging standard.The old Take5 packaging. Staple products such as the Reese's peanut butter cups and Hershey's Kisses were not affected by the price change, but other products from the manufacturer saw a change in their composition, cocoa butter was substituted with other cheaper products, such as vegetable and sesame seed oil. This placed pressure on Hershey and other chocolate manufacturers to reduce costs. However, beginning in 2006 the price for cocoa butter began to increase dramatically, by 2008 the price per ton had increased from $4,000 to $8,100. Take 5, amongst other candy bar products often included cocoa butter, a fat derived from the cocoa bean. In June 2019, the candy was renamed to Reese's Take 5 and underwent a packaging change, with the primary color of the package changing from black to orange Also in June 2019, Hershey released that the ingredient peanut butter in TAKE5 has always been Reese's Peanut Butter. The brand also used Twitter, Facebook, and Tumblr to revitalize its name. ![]() According to Take 5's brand manager, the new marketing campaign would focus on targeting millennials. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper had a black background with ringed gray stripes and a new lime green logo. At the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign.
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